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DONNA: "TOURISM IS EVERYBODY'S BUSINESS" 'Running With The Wolves'

As the Anguilla Tourist Board considered its 2007/2008 marketing budget of some US$3.5 million, Tourism Advisor, Donna Banks, made a rallying call on the people of the island and all stakeholders in the industry that “Tourism is Everybody’s Business.” Not only did this motivating speaker repeatedly emphasised that statement, but she pointed out that Anguilla has to be aware of the fact that it is “running with the wolves” – a reference to the stiff competition the island is facing with its luxury brand of tourism.

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